IT HAS become the trademark of the World Cup 2010 in South Africa but not everyone is a fan of the vuvuzelas - the controversial horns that blare incessantly during every game so far by supporters in the stands.
If you can't stand the noise, a website is now offering an "Anti Vuvuzela Filter" that promises to cancel out the sound.
The filter, available at antivuvuzelafilter.com is actually an MP3 audio file that produces a soundwave similar to the horn's that cancels the noise.
"Just download our specially designed vuvuzela noise cancellation MP3 and play it back on your home stereo system, computer, iPod, iPhone, etc," the website says.
It also notes that the speaker with the anti-vuvuzela sound file should be located close to the TV and that the volume should be the same as the source of the unwanted sound.
"Depending on the circumstances, the resulting soundwave may be so faint as to be inaudible to human ears."
The sound file costs 2.95 euros (RM12) and you get a 45-minute noise-cancellation MP3 (for the second half of the match, just play back the file from the beginning).
However it remains to be seen (or more appropriately, heard) whether this is just a gimmick or something that would work.
Our advice for a sure-fire way of avoiding the sounds of the vuvuzela? Follow an online text-commentary of the games or just mute the TV :-)