PHOTO OP: Master Chief was on hand to give away copies of the game to eager fans.

PHOTO OP: Master Chief was on hand to give away copies of the game to eager fans.

BEAMING FROM EAR TO EAR: Jeannie Mak was happy to receive her copy of Halo: Reach, along with an additional Xbox360 controller which she received as a prize for waiting early in line.

IN AWE: Jeannie Mak, the first customer in line, waiting patiently for her copy of the game as a cosplayer in a Master Chief suit looks on.

VOILA: Gamer's Hideout co-owner Eddy Yap unboxing the Halo: Reach Legendary Edition box.

PUBLIC APPEARANCE: Gamer's Hideout co-owner Eddy Yap putting out the contents of the Halo: Reach Legendary Edition box.

COOL: Gamer's Hideout co-owner Eddy Yap unboxing the Halo: Reach Legendary Edition box while fans watch in anticipation.

LIVELY ATMOSPHERE: Fans having a good time discussing the game while waiting in line.

PEACEKEEPING: Master Chief standing guard outside to keep an eye on the steady stream of customers pouring into the shop.

GENEROUS: Master Chief taking time out to pose for pictures with the fans.