HOW IT WORKS: Maxis representatives helping to explain the new features of the iPhone 4 to customers.

KEEPING THE CROWD OCCUPIED: Maxis set up booths outside the ballroom for customers waiting to buy the iPhone 4 to try out the phone's new features.

EAGERLY ANTICIPATED: There was a long line of people waiting to get their hands on the iPhone 4 at Maxis' midnight launch in The Gardens Hotel in Kuala Lumpur.