KUALA LUMPUR: PIRQ (pronounced perks) is not your average "daily deals" or "loyalty programme" service.
It's a service that allows users to look for promotions such as digital vouchers; buy one, get one free deals; and even freebies close to their locations by using their smartphones.
The app, available for Android and iOS devices, gives users real-time access to a variety of offers, including health, beauty and food.
Users can reserve a deal by going to the outlet and scanning the Microsoft Tag (a form of QR code) posted by the merchant.
They only have to pay when they redeem the offer. However, the offer must be redeemed by the allotted time or it will be forfeited.
The service also protects merchants from "joy bidders" who scan offers but don't redeem any of the deals. It'll track and penalise such users by temporarily or even permanently banning them from using the service.
At the moment, Pirq only covers the Klang Valley areas and about 35 local merchants including selected Starbucks, Machines and MBO outlets have signed up. About 100 merchants are expected to join the service by next year.
Priq is the brainchild of Apprentice season 6 runner-up James Sun, and Malaysia is the first country outside of the United State to launch such a service.
Registration for Pirq is free. - ZAM KARIM