THE Xbox 360 is now used more for video and music than it is for playing games online, according to Yusuf Medhi, Microsoft entertainment division's chief marketing officer.
Speaking to the LA Times, Medhi divulged that families spend an average 84 hours a month using Xbox Live in all its incarnations, up 30% over the past year; regular television usage stands at an average 150 hours a month.
That means the games console is well on its way to achieving its goal of a family room multimedia box rather than the dedicated hardcore gaming machine it started life as.
The push has been aided by a host of multimedia apps added to the Xbox 360, from YouTube, Facebook and Twitter to TV channels and film services such as Netflix, MSN, Hulu, Sky, Canal+ and ESPN.
Detractors point out that many these of services are otherwise free to access from a computer, Tablet or smartphone, but require an annual subscription to the Xbox LIVE Gold membership tier, with others asking for service-specific subscriptions on top of that - but such is the price of convenience. - Relaxnews 2012