KUALA LUMPUR: Premium audio brand Sennheiser has opened its first flagship store in Malaysia, in line with the company's increased commitment to the market.
"We have always recognised the potential of the electro-acoustics industry in Malaysia," said Ng Chee Soon, president and managing director of Sennheiser Asia, at the launch.
"We are delighted to have finally been able to establish a space for Sennheiser fans to come experience our headphones."
The opening of the 65sq m concept store located at CapSquare in downtown Kuala Lumpur also coincides with the brand's 20th anniversary in Asia.
Top local deejays DJ Blink and Goldfish, who are Sennheiser Asia's endorsed celebrities, were also present.
Ng said that within the region, the brand's top three markets are South Korea, Singapore and Vietnam, with Malaysia placing fifth on the list.
Malaysians, he said, have a growing appetite for quality audio products. "This flagship store is a statement of our confidence in the market," he said.
Together with its distributor Mypantrade, Sennheiser has big plans for the local market, with an aim to achieve a double-digit share by 2015.
The company is already in discussion with several parties to expand its retail presence further, through more concept stores and outlets in other cities in the country.
And, in addition to rolling out more products to fit different consumer lifestyle needs, Sennheiser's other plans include introducing a loyalty club for audio enthusiasts and enhancing its aftersales capabilities.
Pan Wee Siong, director of MyPantrade, shared that the most popular Sennheiser models here are the CX300 in-ear stereo headphones and HD440 headphones. The CX300 model is also the brand's global top seller.
About 200 units of Sennheiser's top-of-the-line flagship product, the HD800 headphone set which retails for RM5,799, have been sold in Malaysia since its launch last year.
Ng declined to divulge exact figures but said that Sennheiser enjoyed about a 40% growth in the market last year.