By JO TIMBUONGbytz@thestar.com.my
KUALA LUMPUR: Content developers are excited over the proposed Kuala Lumpur Creative Content International Market, which they said will benefit them.
Many of them also said that the content market would be even more valuable if it attracts plenty of international investors.
Nizam Razak, managing director of Animonsta Studios Sdn Bhd which created the popular Malaysian cartoon series Boboiboy, said it is a step in the right direction because it will save local content developers time and money if they didnt have to pitch overseas.
"Government agencies have done buyer-fly-in programmes in the past but the problem was that those were too segmented. The proposed mart is good because it will provide a central location for content buyers and sellers to congregate," he said.
He also liked the technology showcase element of the mart because it will differentiate the Malaysian event from others held overseas.
Edmund Chan, managing director of Animasia Studios Sdn Bhd, agreed that setting up the market is a good move. "We should compete with other regional marts," he said.
"But it will be a challenge to attract the international buyers, so the organisers will need to crack their heads on this."
Animasia Studios is the creator of the Bola Kampung cartoon series that is screening on the local TV.
The Kuala Lumpur Creative Content International Market (KLCCIM) is a government project spearheaded by the Ministry of Information, Communications and Culture.
Minister Datuk Seri Dr Rais Yatim had said that the KLCCIM will rival international content marketing events, such as Mipcom in Cannes, France; the Hong Kong International Film and TV Market; and the Asia TV Forum in Singapore.
KLCCIM, he had said, with its planned information and communications technology (ICT) segment, would also challenge similar showcase events in the world, such as CommunicAsia, a well respected ICT exhibition and conference hosted in Singapore.
"The idea to bring both content and ICT devices together is to show how the availability of content leads to increased adoption of the technology," Rais had said when announcing the KLCCIM initiative last week.